Evaluating the Global Conversation: 1 Measuring Impact
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Friday, May 11, 2012 - 12:30 - 14:30New Broadcasting House 2nd Floor NBH 02 E M3 Huw Wheldon VC
Impact is now a buzz word driving decision-making in many public service institutions - not just the BBC. But what is impact? How are we to understand this multi-faceted term and how useful is it at the BBC World Service? Dr Hugh Mackay will present findings from his research placement at BBC Global News Marketing & Audiences, and will invite you to take partin the discussion.