BBC Arabic’s flagship tri-platform programme Nuqtat Hewar (Talking Point) has been in the vanguard of using social media. How do its producers engage users and manage social media? How can social media monitoring data support best practice in using social media? In this seminar, Nesrine Abdel Sattar, Nermeen Sayed and Mina Al Lami will provide insight into best practice in social media from the perspective of users and producers, and will assess the quality and scope of how users interact online.