Evaluating the Global Conversation 3: Understanding Website and Social Media Use
Workaround: In current version of Panels 3.8, it seems this body field needs to be populated in order for title above to appear. This note is hidden by custom CSS style. Jack Latimer.
-
Wednesday, May 30, 2012 - 12:30 - 14:30New Broadcasting House 2nd Floor NBH 02 E M3 Huw Wheldon VC
Analytics packages like SiteCatalyst offer us unprecedented insights into the traffic to our websites; and social media monitoring tools allow us to explore affect and 'buzz' in new and exciting ways. What do they offer us and how can we make best use of them? In this lecture, Dr Hugh Mackay will present findings of his research on social media analytics during his placement at the BBC Global News Marketing & Audiences Department.



