How has giant firm strategy in the UK and USA changed after financialization under stock market pressure for shareholder value? The book Financialization and Strategy (Routledge, 2006) provides a mixed methods answer indicated by the subtitle “narrative and numbers”. Long run case studies of Ford, GE and GSK demonstrate the new importance of strategy for the capita market as corporate narratives and initiatives perform management purpose and achievement. This provides the basis for subsequent work on French and German giant firms NED elites and CEO pay.