My research interests fall within the areas of material culture and everyday practice and of feminist theory. I have carried out ethnographic research into women’s wardrobes and have a continued interest in clothing as a form of material culture as this is involved in the construction of selfhood, and relationships to others. I have also carried out research into everyday practice and sustainability (as part of a DEFRA funded project into attitudes to sustainability).

I am interested in developing innovative methodologies in both carrying out research and also in forms of collaboration. I has just finished a book co-authored with her mother Kath Woodward on contemporary feminism and cross-generational dialogues. I am collaborating with Prof Daniel Miller in the Global Denim Project (www.ucl.ac.uk/global-denim-project), which is a network of academics working on diverse aspects of denim around the globe. I have just carried out an ethnography into the wearing of denim jeans, with Daniel Miller, in London (funded by the British Academy), which aims to explore the concept of ordinariness. My research in CRESC centres upon the links between denim jeans, generations and the life course and on the ways in which everyday mundane practices can be seen as a form of cultural participation.