Liz McFall is Senior Lecturer in Sociology at the Open University. Her research explores the historical significance of devices including advertising for making markets especially for challenging – or dull - products like life insurance. Under CRESC's Remaking Capitalism theme she is engaged in exploring consumer market organisations under the web project Charisma: consumer market studies (see  http://www.charisma-network.net/ ) and the  'What Makes Organisations?' project led by Paul du Gay at Copenhagen Business School. She is currently working on a book entitled Devising Consumption (Routledge, Sept 2012) which argues for a pragmatic approach to understanding how technical, material, artistic and metaphysical elements collide in consumer markets. She is the author of Advertising: a cultural economy, co-editor of Conduct: sociology and social worlds and co-editor of the Journal of Cultural Economy.